01
Wet hands and screens don’t mix
Board survives what a touchscreen doesn’t. Nobody has to take a phone out of a pocket to earn a stamp, which is the reason the stamp gets earned at all.
Car washes
For a wash where hands are wet and gloved
Nobody here is pulling out a phone to sign into an app. A stamp on board works with wet hands, and that is the entire requirement.
Car wash
Car washes
6th wash free
Laminated face — a waterproof card that lasts a season.
What’s different here
02
Frequency is the whole business
The gap between a customer who washes monthly and one who washes quarterly is threefold revenue. The streak is the only thing that moves it.
03
The season has a memory
Once cards are tied to phones, the first salt on the road is a reason to reach everyone who came weekly last winter. Planned for phase 2.
Straight answer: today the left plate and the QR code are the product. The wallet pass and the notifications are phase 2 and are not built. The dated list further down says exactly where each piece stands.